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Celebrity at the SXSW® in Austin for She's Mercedes

Oscar winner Gwyneth Paltrow as a guest at She's Mercedes

– Austin

Yesterday, Hollywood star Gwyneth Paltrow was a VIP guest at the "She's Mercedes Dinner" at the "Le Politique" restaurant at South by Southwest® 2019 in Austin, Texas. At the networking event, the actress, entrepreneur, lifestyle icon and mother of two children, talked to women   from business, fashion, the creative and tech industries in a relaxed atmosphere about issues such as entrepreneurship, health and reconciling work and family life. As an entrepreneur, Paltrow knows about the challenges and opportunities of being self-employed.

"I believe in women and I really love working with women. We get things done," said Gwyneth Paltrow during her interview session at the She's Mercedes Dinner in Austin. "For me it's important to create a working culture where employees feel valued and accountable, where they are excited about their work and bring their most grownups selfs to work. To archive this we make people aware that everyone is responsible for a good culture! Not only the management."

Another well-known conversation partner of the She's Mercedes Dinner was the journalist Stephanie Mehta. She is editor-in-chief of the successful magazine "Fast Company", which deals with innovative topics from technology, business and design. The evening's guests also included Francesca Rossi, computer scientist and professor at the University of Padua in Italy, for artificial intelligence and editor-in-chief of the Journal of Artificial Intelligence Research as well as Miriam Meckel, Professor of Corporate Communication and Managing Director at the Institute for Media and Communication Management of the University of St. Gallen, Switzerland, and Advisor for Communication Management and Public Affairs.

"It's fantastic that we are able to welcome Gwyneth Paltrow as our guest at our 'She's Mercedes Dinner' at SXSW. As a successful actress, entrepreneur and mother she has been a role model for the power and skills of women for many years, so she embodies the objectives which we want to intensify and promote with 'She's Mercedes'", said Kerstin Heiligenstetter, Head of She's Mercedes.

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About Gwyneth Paltrow

Gwyneth Paltrow is an American actress, entrepreneur, model and singer. She is a Golden Globe and Oscar winner. Paltrow is known to a wide audience from films such as "Seven", "Emma", "Great Expectations", "Shakespeare in Love" and "Marvel's The Avenger". 46-year-old Paltrow is the mother of two children and lives in Los Angeles, California.

In 2008 Gwyneth Paltrow founded "Goop" in order to give friends and acquaintances travel recommendations, health-oriented recipes and shopping tips. Today Goop is a company which combines an online shop and lifestyle blog. Paltrow works on projects such as cooperations with renowned fashion brands, opens pop-up stores, sells wellness products and publishes Goop Magazine.

About "She's Mercedes"

"She's Mercedes" is an initiative in which Mercedes-Benz has been addressing women in a targeted manner as part of its "Best Customer Experience" strategy since 2015. With the She's Mercedes inspiration platform, Mercedes-Benz is entering into a more intensive dialogue with women and wants to considerably increase the significance of the brand for this target group. The holistic initiative includes networking events, sources of inspiration and information such as the website at:, the social media channels on LinkedIn and Instagram as well as the She's Mercedes Magazine. In addition to this, Mercedes-Benz wants to use new services and mobility offers to address the specific mobility needs of women.

Today, She's Mercedes is active in more than 60 markets worldwide. In 2018, at more than 90 international networking events, She's Mercedes gave some 6,000 women the opportunity to expand their network, inspire each other, and get to know the Mercedes-Benz brand more easily and informally.


Brand & Lifestyle Communication Mercedes-Benz CarsIna Schultz, Tel.: +49 (0)711 17-7 68 76, [email protected]

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