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Mercedes-Benz Brand Center Returns for Atlanta Encore


Mercedes-Benz USA (MBUSA) will once again bring its brand and all that goes with it to Atlanta prospects and customers with the return of its Brand Center – this time at Phipps Plaza. Open through March 17, 2019, visitors can window-shop their way through the full spectrum of Mercedes-Benz offerings, experiencing an immersive retail concept that's got it all. Guests can slide into the driver's seat of the luxury automobiles, from a Mercedes-AMG GT 63 S 4-Door Coupe and Mercedes-AMG E 53 Coupe to the all-new A-Class; strap on a headset and take a 4D high performance drive through Atlanta listening to actor Jon Hamm; shop Mercedes-Benz merchandise; and engage with product specialists to learn more about the brand.

The immersive experience opens just in time for the launch of the new high-tech entry point for the Mercedes-Benz model line – the A-Class. Priced at $32,500, the A-Class will be arriving at dealer showrooms across the country in the weeks ahead. Visitors to the store may notice the center's facade is designed to mimic the A-Class digital dashboard. Inside, guests can sit behind the wheel of an A220 Sedan and explore the many game-changing features of the intuitive MBUX (Mercedes-Benz User Experience multimedia system) interface – a new system that uses artificial intelligence and learns driver preferences and patterns, including lighting choices, settings, music, destinations and more. Just say: “Hey Mercedes,” and the system kicks in, following and/or interpreting commands.

Current Mercedes-Benz owners curious to stop by and try out the new MBUX system can also benefit from complimentary valet service at Phipps Plaza as an added perk when they visit.The experiential concept stores have sparked significant interest during stops in Miami, Chicago, Philadelphia and at Lenox Square Mall in Atlanta. In fact, over 600 people have purchased cars from local dealers based upon referrals from the Brand Centers.

Other locations for Mercedes-Benz Brand Centers will be announced in coming months.

About Mercedes-Benz USA 

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty A-Class Sedan to the flagship S-Class and the Mercedes-AMG GT R.

MBUSA is also responsible for Mercedes-Benz Vans and smart products in the U.S. More information on MBUSA and its products can be found at and

Accredited journalists can visit our media site at Follow us on Twitter @MBUSAnews

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